Client brief (fictional)
Audio brand Helix wants a launch spot that feels intimate, not polished-to-death. Promise: tools that help teams sound human on every channel.
Script — :60
OPEN ON BLACK. Soft phone hiss.
VO (WOMAN)
Hey — quick note. I rewrote the homepage three times and it still sounds like a committee won.
CUT TO: a kitchen table at night. Laptop. Half a mug. Waveform of a voice memo blooming on screen.
VO (MAN)
Delete “synergy.” Keep the part where you say what it actually does.
QUICK CUTS: a founder in a hallway; a writer on a bus; a designer laughing mid-sentence. Each leaves a voice note. The notes stitch into one clear paragraph on a product page.
VO (WOMAN)
We don’t need louder brands. We need clearer ones.
We don’t need louder brands. We need clearer ones.
SUPER: Helix — write like you talk. Then prove it.
VO (BOTH, overlapping, warm)
Send.
END ON logo. Soft click — like a message locking in.
Production notes
- Cast for conversational realism; avoid announcer polish.
- Sound design: intimate mic proximity, room tone over music bed.
- Alternate :30 cut available — leads on “clearer ones.”
